CASE STUDY: 002
rethink food
A unified mobile app and operations dashboard that replaced a patchwork of spreadsheets and SaaS tools — coordinating 40,000+ weekly meals across NYC and Miami.
40K+
Weekly meals delivered
1 App
Unified operations
Real-time
Ops dashboard visibility
2 Cities
NYC & Miami
// The Challenge
A mission at scale. Tools that couldn't keep up.
Rethink Food is a New York City nonprofit that rescues excess food from restaurants and grocers, transforms it into chef-prepared meals, and distributes it to food-insecure communities — delivering over 40,000 meals per week across NYC and Miami. Despite serious funding and a powerful mission, their operations ran on a patchwork of spreadsheets and disconnected SaaS tools that didn't talk to each other. Coordinating food donors, chefs, drivers, and community organizations was increasingly unsustainable.
// What We Built
One platform. Every handoff. Real-time visibility.
Digitizing embedded with the Rethink team and built a single coordinated system for the entire food-rescue flow — replacing a stack of disconnected SaaS tools with one source of truth.
Unified logistics mobile app — A single app for donors, kitchens, and drivers — every pickup, prep, and delivery logged, routed, and tracked in real time.
Operations dashboard — Leadership sees active rescues, driver status, city-level throughput, and exception handling in one view — no more SaaS tab soup.
Donor + driver onboarding — Self-serve flows so new restaurants and volunteer drivers can join in minutes, not meetings.
// The Outcome
From spreadsheet ops to scaled infrastructure.
Rethink went from managing their mission across siloed tools to running it from a single platform. Operational costs dropped, coordination overhead was eliminated, and their team could focus on impact instead of logistics — at a scale that now reaches tens of thousands of meals every week.
Hours of daily Slack and spreadsheet back-and-forth collapsed into a single source of truth. The team spends that time on the mission — not on coordination.
Coordination overhead eliminated — Daily ops that used to live across Slack, Airtable, and manual calls now live in one tool — with automated routing on top.
Ready to scale city-by-city — The platform is built so a new metro is configuration, not a rebuild. NYC and Miami are live; more are on the roadmap.
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